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INTOIT in the Press

Where India’s media is talking about clinically formulated men’s skincare, made for the Indian man.

Men’s skincare is having its moment in India, and INTOIT is part of the conversation. From national newspapers to beauty editors and Father’s Day gift guides, here is where the brand has been featured. Tap any feature to read more.

How to Layer Skincare Products Correctly
Product Guides & Education

How to Layer Skincare Products Correctly

Most men think skincare is about which products you use. The science says it is also about the order you apply them in. Research published in Biomedical Dermatology confirms that improper product l...

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Ingredient Guide to Peptides
Product Guides & Education

Ingredient Guide to Peptides

Peptides appear on skincare ingredient labels with increasing frequency but with very little explanation of what they actually do or why the specific type of peptide matters. Most marketing languag...

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Uneven Skin Tone: What Actually Works
Skin Concerns & Solutions

Uneven Skin Tone: What Actually Works

Uneven skin tone is one of the most common reasons Indian men feel self-conscious about their skin. It shows up as a face that looks inconsistent, patchy in some areas, darker in others, lacking th...

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Hyperpigmentation in Men: Treatment Guide
Skin Concerns & Solutions

Hyperpigmentation in Men: Treatment Guide

Dark spots. Post-acne marks. Uneven patches of darker skin on the forehead, cheeks, and jawline. These are all forms of hyperpigmentation, and they are among the most common and most persistent ski...

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What Happens If You Don't Moisturize?
Men’s Skincare Basics

What Happens If You Don't Moisturize?

Most men who skip moisturizer do so for one of three reasons. Their skin already feels oily and adding more seems counterproductive. They think moisturizer is a marketing creation and not genuinely...

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Why Self-Care Isn't Vanity
Lifestyle & Grooming for Modern Men

Why Self-Care Isn't Vanity

For a long time, taking care of your appearance carried an unspoken accusation for men: that it meant you were vain, self-absorbed, or somehow less serious about the things that actually mattered. ...

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Understanding Skin Barrier Function
Skincare Science & Ingredients

Understanding Skin Barrier Function

Almost every skincare concern men deal with, dryness, sensitivity, oiliness that will not regulate, breakouts that will not heal, dullness, comes back to one structure: the skin barrier. Yet most m...

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Skincare Routine for Dry Skin
Routines & How-Tos

Skincare Routine for Dry Skin

Dry skin, medically known as xerosis, affects over half of adults globally, with prevalence similar between men and women. For men with genuinely dry skin, the issue is not a lack of effort. It is ...

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Ingredient Guide to Hyaluronic Acid
Product Guides & Education

Ingredient Guide to Hyaluronic Acid

Hyaluronic acid is one of the most recognised ingredients in skincare, and also one of the most misunderstood. Most men know it is associated with hydration. Far fewer understand why it works the w...

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Can Men Use Women's Skincare Products?
Product Guides & Education

Can Men Use Women's Skincare Products?

This is one of the most common questions in men's grooming, and the honest answer is more nuanced than a simple yes or no. Dermatologists are split on the framing, but they largely agree on the und...

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How to Soothe Irritated Skin After Shaving
Skin Concerns & Solutions

How to Soothe Irritated Skin After Shaving

Red, bumpy, irritated skin after shaving is one of the most common grooming complaints for men. It is also one of the most preventable. Razor burn, the medical term for this redness, tightness, and...

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Sweat and Skincare: What You Need to Know
Skin Concerns & Solutions

Sweat and Skincare: What You Need to Know

India is hot for most of the year. Indian men sweat more, and more often, than men in cooler climates. This makes understanding what sweat actually does to the skin one of the most practically impo...

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