INTOIT in the Press
Where India’s media is talking about clinically formulated men’s skincare, made for the Indian man.
Men’s skincare is having its moment in India, and INTOIT is part of the conversation. From national newspapers to beauty editors and Father’s Day gift guides, here is where the brand has been featured. Tap any feature to read more.
How to Layer Skincare Products Correctly
Most men think skincare is about which products you use. The science says it is also about the order you apply them in. Research published in Biomedical Dermatology confirms that improper product l...
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Peptides appear on skincare ingredient labels with increasing frequency but with very little explanation of what they actually do or why the specific type of peptide matters. Most marketing languag...
Read more - Ingredient Guide to Peptides
Ingredient Guide to Hyaluronic Acid
Hyaluronic acid is one of the most recognised ingredients in skincare, and also one of the most misunderstood. Most men know it is associated with hydration. Far fewer understand why it works the w...
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Can Men Use Women's Skincare Products?
This is one of the most common questions in men's grooming, and the honest answer is more nuanced than a simple yes or no. Dermatologists are split on the framing, but they largely agree on the und...
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Understanding Multi-Functional Skincare
The skincare industry has a tendency to create problems and then sell you a product for each one. Separate products for brightening, hydration, pore control, oil management, anti-ageing, and barrie...
Read more - Understanding Multi-Functional Skincare
Ingredient Guide to Niacinamide
Niacinamide is one of the most extensively researched active ingredients in dermatology and skincare. Unlike many ingredients that appear in formulas based on trend or marketing, niacinamide has de...
Read more - Ingredient Guide to Niacinamide