INTOIT in the Press
Where India’s media is talking about clinically formulated men’s skincare, made for the Indian man.
Men’s skincare is having its moment in India, and INTOIT is part of the conversation. From national newspapers to beauty editors and Father’s Day gift guides, here is where the brand has been featured. Tap any feature to read more.
Dark Lips in Men: Why They Darken and How to Stop It
Lips darken when they make more melanin, the pigment that gives skin its colour. The most common triggers are sun exposure, smoking and constant irritation such as licking or picking. Some medicine...
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How to Repair a Damaged Lip Barrier (Peeling, Stinging, Cracking)
If your lips peel, sting or crack even though you use lip balm, the problem is usually a damaged lip barrier. The barrier is the thin outer layer of lip skin that keeps moisture in and irritants ou...
Read more - How to Repair a Damaged Lip Barrier (Peeling, Stinging, Cracking)
Best Lip Balm for Men in India: 7 Things to Check Before You Buy
The best lip balm for men is not the one with the most famous name. It is the one that protects your lips from the sun, fixes dryness instead of hiding it, and feels light enough that you actually ...
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SPF 15 vs SPF 30 vs SPF 50: How Much Sun Protection Do Your Lips Need?
Most men who use a lip balm have no idea what SPF is printed on it, or whether it has any SPF at all. The number matters, but not in the way most people think. The jump from SPF 15 to SPF 30 is far...
Read more - SPF 15 vs SPF 30 vs SPF 50: How Much Sun Protection Do Your Lips Need?
Minimal Skincare vs 10-Step Routine: What Actually Works Better
The ten-step skincare routine became a cultural phenomenon that spread from South Korean beauty culture to global skincare content. The appeal is intuitive: if three products can improve your skin,...
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Are Expensive Skincare Products Worth It?
There is a persistent belief in skincare that a higher price means a better product. Men who are new to skincare often assume this is the case when navigating the market for the first time. Men who...
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Why Your Skin Breaks Out After 30
One of the most frustrating experiences in adult life is having managed acne reasonably well through your teens and twenties and then finding that your skin becomes problematic again in your thirti...
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Chapped Lips in Men: Why It Happens
Chapped lips feel like a minor inconvenience. For men who experience it chronically, the cycle of dryness, peeling, cracking, and brief relief from lip balm, only for the cycle to start again, is b...
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Why Lip Care Is Important for Men
Most men treat lip care as either optional or strictly for the aesthetics of soft lips. The actual reason lip care matters goes well beyond comfort or appearance. Lips are structurally the most vul...
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Building a Grooming Kit for Beginners
If you have never bought skincare products before, the category is overwhelming. The choices are enormous, the marketing language is opaque, and it is genuinely unclear whether any of it is necessa...
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The claim that a serum works "deeper than a moisturizer" appears on almost every serum in the skincare market. Most men using serums have a vague sense that this is true without knowing the specifi...
Read more - How Serums Penetrate the Skin
Travel Skincare Routine for Men
Travel does specific things to your skin. The cabin air in a flight, the shift in climate when you arrive, the changed water quality, the disrupted sleep, the different pollution load. These are no...
Read more - Travel Skincare Routine for Men