Most men want skincare that works without the noise. INTO IT was created for exactly that. A brand built for the urban Indian man who values precision over hype and results over routine.
Founded by women who recognized the gap between what men were offered and what they needed.
We believe in keeping things simple and precise. Every product is multifunctional, clinically tested, and powered by ingredients that are proven to perform. Each formulation focuses on hydration, repair, and protection from the things that affect your skin: sun, pollution, and fatigue.
Made with clean beauty and clinical precision, every product is transparent about what goes in and why it matters.
Our products are designed for the real skin of Indian men.
Nothing more. Nothing less.
Bentonite
Kaolin
Gluconolactone (PHA)
Hyaluronic Acid
Vitamin E
Ceramides
Olive Squalene
Glycolic Acid
Mandelic Acid
Glutathione
Kojic Acid
Alpha Arbutin
Allantoin
Aquaxyl
Matryxyl Synthe 6
Oligopeptide-68
Matrixyl 3000
Argireline
Caffeine
Niacinamide
Vitamin K
Panthenol
Galactomyces Ferment Filtrate
A Note from Our Founder
INTO IT began with a simple idea: to make skincare clear, functional, and honest.
Men don’t need complicated routines. They need products that do what they say.
At INTO IT, we exercise restraint, offering what’s necessary. Each formulation is clean, multifunctional, and built with precision to deliver efficacy without excess. We believe simplicity is a conscious choice.
Designed for the modern man: efficient, purposeful, and made here in India with complete transparency. We call it Skincare, Simplified - fewer steps, greater impact.
I would love for you to experience the range and share your thoughts.
If you find yourself reaching for it every day, I’ll know we got it right.
- Ruta Karve Misra
Grow with Into IT
We’re looking for people who believe in clarity over noise and purpose through simplicity. At Into IT, every role is like every formula; built with precision, efficiency, and intent.If you believe in doing less but doing it right, you’ll fit right in.