INTOIT in the Press
Where India’s media is talking about clinically formulated men’s skincare, made for the Indian man.
Men’s skincare is having its moment in India, and INTOIT is part of the conversation. From national newspapers to beauty editors and Father’s Day gift guides, here is where the brand has been featured. Tap any feature to read more.
SPF 15 vs SPF 30 vs SPF 50: How Much Sun Protection Do Your Lips Need?
Most men who use a lip balm have no idea what SPF is printed on it, or whether it has any SPF at all. The number matters, but not in the way most people think. The jump from SPF 15 to SPF 30 is far...
Read more - SPF 15 vs SPF 30 vs SPF 50: How Much Sun Protection Do Your Lips Need?
The claim that a serum works "deeper than a moisturizer" appears on almost every serum in the skincare market. Most men using serums have a vague sense that this is true without knowing the specifi...
Read more - How Serums Penetrate the Skin
Understanding Skin Barrier Function
Almost every skincare concern men deal with, dryness, sensitivity, oiliness that will not regulate, breakouts that will not heal, dullness, comes back to one structure: the skin barrier. Yet most m...
Read more - Understanding Skin Barrier Function
The Science Behind SPF Protection
Most Indian men own a bottle of sunscreen. Very few use it daily. The reasons are familiar. Dark skin does not need it. It only matters at the beach. It feels heavy. It makes the skin oily. There i...
Read more - The Science Behind SPF Protection