INTOIT in the Press
Where India’s media is talking about clinically formulated men’s skincare, made for the Indian man.
Men’s skincare is having its moment in India, and INTOIT is part of the conversation. From national newspapers to beauty editors and Father’s Day gift guides, here is where the brand has been featured. Tap any feature to read more.
Building a Grooming Kit for Beginners
If you have never bought skincare products before, the category is overwhelming. The choices are enormous, the marketing language is opaque, and it is genuinely unclear whether any of it is necessa...
Read more - Building a Grooming Kit for Beginners
For a long time, taking care of your appearance carried an unspoken accusation for men: that it meant you were vain, self-absorbed, or somehow less serious about the things that actually mattered. ...
Read more - Why Self-Care Isn't Vanity
There is a version of men's grooming that the internet sells aggressively. Ten products. Fifteen steps. A shelf full of serums, toners, essences, spot treatments, eye creams, face oils, and exfolia...
Read more - Minimalism in Men's Grooming