The Into It Range
A complete edit of multifunctional skincare. Formulated and made in India, for the Indian man.
ROUTINE? Get Into It.
Toxins Free
Cruelty Free
Sustainably Formulated
Petrolatum Free
Paraben Free
Science that gets you INTO IT
Into It stands for precision, purpose, and progress.We create clean, clinical formulations that lets you do more with less; and look better doing it.
Blogs
Ingredient Guide to Niacinamide
Niacinamide is one of the most extensively researched active ingredients in dermatology and skincare. Unlike many ingredients that appear in formulas based on trend or marketing, niacinamide has de...
Read more - Ingredient Guide to Niacinamide
Enlarged Pores: Causes and Treatments
Enlarged pores are one of the most common skin concerns for Indian men. They are particularly visible in the T-zone, the forehead, nose, and chin, and they contribute to a skin texture that looks r...
Read more - Enlarged Pores: Causes and Treatments
How to Reduce Fine Lines Naturally
Fine lines are one of the first visible signs of skin ageing in men. They appear around the eyes, on the forehead, and around the mouth. Most men notice them in their early thirties, sometimes soon...
Read more - How to Reduce Fine Lines Naturally
Targeted care for balanced skin.
Active ingredients that deliver results.
Smart formulas that work fast.
More benefits. Less fuss.
We're Into
Lip Restore SPF Lip Balm
Formulated with SPF 30, this Lip Balm defends lips against UV rays, dryness, and
daily environmental stress, such as sun exposure and long commutes.
Customer Testimonials
Manish k
It’s so lightweight, my skin soaks it up almost immediately. And I don’t even have dry skin. I have oily skin. Within 4 days my skin was glowing.
Pranshu.m
I’ve been using it every morning after shaving. My skin feels calm, no irritation, and it smells subtle not overpowering like most men’s products.
Saurabh j
Been using it for a week skin looks healthier and feels softer. The best part? No breakouts.