We're Into
Lip Restore SPF Lip Balm
Formulated with SPF 30, this Lip Balm defends lips against UV rays, dryness, and
daily environmental stress, such as sun exposure and long commutes.
ROUTINE? Get Into It.
Toxins Free
Cruelty Free
Sustainably Formulated
Petrolatum Free
Paraben Free
Science that gets you INTO IT
Into It stands for precision, purpose, and progress.We create clean, clinical formulations that lets you do more with less; and look better doing it.
The Into It Range
A complete edit of multifunctional skincare. Formulated and made in India, for the Indian man.
Blogs
Skincare often stops at the surface. We decided to go deeper. Meet the Active Collagen Wonder Moisturizer — the core of INTO IT’s hydration science.This powerhouse formula blends advanced peptides,...
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The Science Behind Our Clean Formulas
Science isn’t just what powers INTO IT — it’s what defines it.Our hero product, the Claytox Face Cleanser, is more than a face wash; it’s a smart detox system designed for modern skin. Traditional ...
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Every day, your skin is exposed to more than just the elements.Between pollution, late nights, stress, blue light, and endless screen time, the modern world doesn’t make it easy to keep your skin c...
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Targeted care for balanced skin.
Active ingredients that deliver results.
Smart formulas that work fast.
More benefits. Less fuss.
Customer Testimonials
Manish k
It’s so lightweight, my skin soaks it up almost immediately. And I don’t even have dry skin. I have oily skin. Within 4 days my skin was glowing.
Pranshu.m
I’ve been using it every morning after shaving. My skin feels calm, no irritation, and it smells subtle not overpowering like most men’s products.
Saurabh j
Been using it for a week skin looks healthier and feels softer. The best part? No breakouts.